... assessments. From the research assesses what customers regard as the most important requirements in the pub. Calls for motivated staff who thrive in the culture of understanding what the customer wants and how it is delivered. Customer service Market research Retail trade Ansells Retail Limited...

...D. Carpenter Identifies some pitfalls of market research data‐gathering and provides guidance on what is deemed good practice when researching the views of customers. Defines the basic structure of research, considering the customer′s experience, who will use the data, the need for classifying...

...Anna Kochan Discusses the European Customer Service Survey conducted by 3M, a major European manufacturing company, to provide information on how it could develop and create a reputation as the most customer‐oriented service organization. © MCB UP Limited 1992 EUROPE MARKET RESEARCH...