... the resource‐based theory provides a very useful lens through which these pathways can be viewed and ultimately explained. © Emerald Group Publishing Limited 2007 Electronic commerce Internet Marketing strategy Food industry Retailing United Kingdom Recent evidence suggests...

... journals, and are distinguished teacher who have won teaching awards. Services marketing Marketing strategy Teaching Keywords Services marketing, Marketing strategy, Teaching This revised edition of the book comprises of 15 chapters grouped into four parts. Part I contains three chapters...

... satisfaction Customer surveys Marketing strategy Daewoo was founded in 1967 by chairman Woo‐Choong Kim. The name means “the whole universe” ‐ it is an ambitious company! Initially it achieved growth by rapid diversification from the original textiles base into fields as diverse as shipbuilding, heavy...

... the airline′s customer loyalty strategy and its customer satisfaction research techniques. © MCB UP Limited 1993 AIRCRAFT INDUSTRY CUSTOMER LOYALTY CUSTOMER SERVICE MARKETING STRATEGY Soaring to new heights JUDY ROBSON It has long been recognised that maintaining customer loyalty is a very...