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Keywords: Maternity services
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Journal Articles
Managing Service Quality: An International Journal (2009) 19 (2): 229–242.
Published: 20 March 2009
... the risk that is associated with buying decisions. This is in accordance with Berry and Parasuraman's (1991) suggestion that WOM is especially critical for the success of service providers. © Emerald Group Publishing Limited 2009 Maternity services Customer satisfaction Customer services...
