... theory Service system Quality Satisfaction Customer satisfaction Mobile communication systems Firms are increasingly focused on creating holistic experiences for their customers. For example, Nike has extended its interaction with customers from a single pair of shoes to multiple engaging...

... or setting one or more criteria which have to be satisfied), seeking additional information (e.g. from sales people or consumer reports), involving/consulting family and friends, sharing or delegating the purchase, postponing the purchase, or doing nothing at all. Decision making Mobile communication...

... more than standardised, mass produced alternatives (Duray and Milligan, 1999 ; Pine et al., 1995). Mobile communication systems Mass customization Services Customer satisfaction Greece Intense competition and sophisticated demand trends for personalised products have rendered...

... a multidimensional perceived value and loyalty model. Results give practical implications on how to increase awareness of location‐based services (LBS) in a way that gives a realistic picture of how LBS create value for customers. Mobile communication systems Consumer behaviour Customer loyalty Value analysis...