... effects Customer expertise Associative network theory Service system Quality Satisfaction Customer satisfaction Mobile communication systems Firms are increasingly focused on creating holistic experiences for their customers. For example, Nike has extended its interaction with customers...

... consumers) will react to confusion with different coping strategies than consumers with a more emotion based decision‐making style (e.g. impulsive, careless consumers or recreational and hedonistic shopping conscious consumers). Decision making Mobile communication systems Consumers The Netherlands...

... Limited 2006 Mobile communication systems Mass customization Services Customer satisfaction Greece Intense competition and sophisticated demand trends for personalised products have rendered mass customisation (MC) a competitive imperative for all businesses. As consumers become more...

... a multidimensional perceived value and loyalty model. Results give practical implications on how to increase awareness of location‐based services (LBS) in a way that gives a realistic picture of how LBS create value for customers. © Emerald Group Publishing Limited 2005 Mobile communication systems...