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Keywords: Multichannel
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Journal Articles
All for one but does one strategy work for all?: Building consumer loyalty in multi‐channel distribution
Available to PurchaseYi‐Ching Hsieh, Jinshyang Roan, Anurag Pant, Jung‐Kuei Hsieh, Wen‐Ying Chen, Monle Lee, Hung‐Chang Chiu
Managing Service Quality: An International Journal (2012) 22 (3): 310–335.
Published: 11 May 2012
...Yi‐Ching Hsieh; Jinshyang Roan; Anurag Pant; Jung‐Kuei Hsieh; Wen‐Ying Chen; Monle Lee; Hung‐Chang Chiu Purpose The purpose of this paper is to explore how multichannel customers evaluate overall satisfaction across distribution channels and what the antecedents are of such satisfaction. Design...
