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1-4 of 4
Keywords: Netnography
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (4): 501–515.
Published: 25 August 2025
...Rosana Sanz Segura; Ignacio Garcia de Paredes; Eduardo J. Manchado-Pérez Purpose This contribution describes the integration of netnography in critical contexts where traditional service design faces limitations, presenting the case of a neonatal intensive care unit clinical setting under COVID-19...
Includes: Supplementary data
Journal Articles
Digital praxiography: a qualitative research toolkit for capturing digital service-related practices
Journal of Service Theory and Practice (2025) 35 (4): 569–591.
Published: 12 August 2025
... and digitally mediated service setting. Mattia Rainoldi can be contacted at: mattia.rainoldi@fh-krems.ac.at 22 02 2024 10 09 2024 29 01 2025 11 03 2025 04 06 2025 03 07 2025 Methodology Digital Practice Praxiography Netnography Research strategy © Mattia...
Journal Articles
Journal of Service Theory and Practice (2025) 35 (4): 543–568.
Published: 07 March 2025
.... This netnography study explores SBOs as they leverage online service communities to modify practices, sustain services and manage the resulting moral conflict. Design/methodology/approach We employ a netnographic approach, including engagement with a global forum, online surveys and interviews. Data were...
Journal Articles
Journal of Service Theory and Practice (2022) 32 (2): 323–351.
Published: 22 February 2022
... a more nuanced understanding of the public's engagement behavior toward COVID-19 vaccinations. Design/methodology/approach Using Netnography, this study explores the public's interactions with vaccine communications by the WHO via Facebook. From WHO posts about the COVID-19 vaccination 23,726 public...
