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Keywords: Online communities
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Journal Articles
Journal of Service Theory and Practice (2020) 30 (3): 307–330.
Published: 03 June 2020
..., it is the first to do so in any service sector. Apathy Habit Online communities Perceived price Repurchase Customer retention Satisfaction Service quality Social influence Portuguese Foundation for Science and Technology UID/ECO/04007/2019 Carlos J.F. Cândido can be contacted...
Journal Articles
Journal of Service Theory and Practice (2017) 27 (4): 898–922.
Published: 10 July 2017
... to enhance supporters’ engagement with posts in this digital environment. Social implications The social implications of this study are that it provides an understanding of how cause organizations can harness online communities for value co-creation to generate social good. Originality/value...
