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Keywords: Perceived risk
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Journal Articles
The role of emotions and social influences on consumer loyalty towards online travel communities
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Journal of Service Theory and Practice (2016) 26 (5): 534–558.
Published: 12 September 2016
...Carla Ruiz-Mafe; Jose Tronch; Silvia Sanz-Blas Purpose The purpose of this paper is to analyse the role of emotions and social influences on loyalty formation towards online travel communities. Design/methodology/approach The individual (perceived risk) and social (subjective norm and social...
