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Keywords: Performance risk
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Journal Articles
Journal of Service Theory and Practice (2019) 29 (1): 93–118.
Published: 23 April 2019
...Hean Tat Keh; Nicole Hartley; Di Wang Purpose The purpose of this paper is to examine the effects of service separation on perceived value and intention to enroll in the higher education context, as mediated by perceived performance risk and moderated by an individual’s regulatory focus. Design...
