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Keywords: Personal name
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Journal Articles
Journal of Service Theory and Practice (2021) 31 (4): 493–511.
Published: 25 May 2021
... experiment was conducted to test the name effect in customization services. The main effects, mediation effects and moderation effects were analyzed using SPSS 22.0 and PROCESS 2.16.3. Findings Adding customers' personal names onto a standard product positively affected their attitude toward the product...
