..., and purchase intention. The relationships among these constructs were analyzed using partial least squares structural equation modeling (PLS-SEM). Findings The results show that loyalty to e-scooter rental services and their compatibility with users’ mobility needs are positively associated with rental...

.../methodology/approach – This study uses a scenario simulation method with a 2×2×2 factorial design to test the research model and hypotheses. Findings – The results indicate that refund depth has a significant effect on price perception and purchase intention, while competitive scope has a significant...