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Keywords: Qualitative trend spotting
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Journal Articles
Journal of Service Theory and Practice (2015) 25 (1): 10–30.
Published: 12 January 2015
..., this is the first time trend spotting has been employed in the field of service marketing and service innovations. © Emerald Group Publishing Limited 2015 In the next paragraphs, we will execute the steps of qualitative trend spotting for the purpose of gaining insight for innovation opportunities...
