...-being Transformative value Service experience Customer engagement Quality of life Transcending the sole pursuit of exchange efficiency, scholars today advocate for reshaping of markets and economies towards a more holistic goal of actively driving positive social change (Alkire et al...

...Tram-Anh N. Pham; Jillian C. Sweeney; Geoffrey N. Soutar Purpose The purpose of this paper is to suggest a typology of customer value cocreation activities and explore the psychological drivers and quality of life outcomes of such activities in a complex health care service setting. Design...

... their bidirectional roles. It also extends reciprocal altruism research to a health information technology realm by systematically exploring how giving, vs receiving, online social support affects customers’ well-being. Social support Quality of life Online health care communities Reciprocal altruism Social...