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Keywords: Quantitative trend spotting
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Journal Articles
Journal of Service Theory and Practice (2015) 25 (1): 10–30.
Published: 12 January 2015
..., we developed a step-by-step framework combining qualitative and quantitative trend spotting. The goal of this trend spotting framework is to provide service innovation managers with a framework for collecting relevant market information – both qualitative and quantitative – and condensing...
