...Ana Kustrak Korper; Stefan Holmlid; Lia Patrício Purpose The purpose of this paper is to introduce the concept of meaning as a relevant but missing link in understanding the building blocks of service innovation informed by service-dominant (S-D) logic. In exploring the role of meaning in service...

... Co-creation S-D logic Value-in-context Embeddedness Value co-creation behaviour Organisations demonstrate the importance of collaborating with and leveraging customer resources and efforts. For example, Coca-Cola collaborates with customers through social media brand communities...

... of the S-D logic. © Emerald Group Publishing Limited 2014 Engagement ecosystem Service science Engagement platform IT in service S-D logic The more high technology is around us, the more the need for human touch (Naisbitt, 1982, p. 52). American futurist and visionary John...