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Keywords: Sales performance
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Journal Articles
Journal of Service Theory and Practice (2022) 32 (4): 505–520.
Published: 09 May 2022
... a negative indirect effect of sales-service ambidexterity sales performance through role overload. This negative indirect effect is fully neutralized when information exchange is high but not when it is low. Originality/value This study underscores the importance of not only the negative consequence...
