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Keywords: Service brand
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Journal Articles
Journal of Service Theory and Practice (2015) 25 (1): 51–74.
Published: 12 January 2015
...Laszlo Sajtos; Henning Kreis; Roderick Brodie Purpose – While service brands are conceptualised as being both the company’s presented brand and the customer’s relationship experience, most research to date has supported the central role of the latter over the former in creating customer value...
