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Keywords: Social presence
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Journal Articles
Investigating the influence of perceived humanization of service encounters on value creation of chatbot-assisted services
Available to PurchaseMd Irfanuzzaman Khan, Johra Kayeser Fatima, Somayeh Bahmannia, Sarvjeet Kaur Chatrath, Naomi F. Dale, Raechel Johns
Journal of Service Theory and Practice (2025) 35 (1): 56–88.
Published: 15 October 2024
... aims to investigate the emerging concept of Perceived Humanization (PH), examining how hedonic motivation, social influence and anthropomorphism influence value creation through the serial mediation of PH and trust. The moderating roles of rapport and social presence are also explored. Design...
Journal Articles
The role of emotions and social influences on consumer loyalty towards online travel communities
Available to Purchase
Journal of Service Theory and Practice (2016) 26 (5): 534–558.
Published: 12 September 2016
... that perceived privacy and security risk elicit negative emotions such as stress, frustration and fear towards the online travel community. Normative influences (subjective norm) and feeling the presence of other community members (social presence) boost positive emotions towards the online travel community...
