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Keywords: Strategic alliances
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Journal Articles
Quality convergence in airline co‐brand alliances
Available to Purchase
Managing Service Quality: An International Journal (2008) 18 (1): 34–64.
Published: 25 January 2008
... literature. Airlines Customer services quality Brands Strategic alliances A long literature has identified a brand name as a basic element of a firm's product offer that facilitates consumers' understanding of the product's distinctive positioning characteristics. A brand serves...
