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Keywords: Theory
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Journal Articles
Markets and market boundaries: a social practice approach
Available to Purchase
Journal of Service Theory and Practice (2017) 27 (2): 408–426.
Published: 13 March 2017
...Martyn Gosling; James Richard; Yuri Seo Purpose The paper contributes to the debate on a general theory of markets. The purpose of this paper is to develop a market practice model based on social practice theories, and explore new ways of describing market boundaries. Design/methodology...
Journal Articles
From service quality to service theory and practice
Available to Purchase
Journal of Service Theory and Practice (2015) 25 (1): 2–9.
Published: 12 January 2015
...Chatura Ranaweera; Marianna Sigala Purpose – The purpose of this editorial paper is to set out the vision for the Journal of Service Theory and Practice (JSTP). Design/methodology/approach – Together with personal reflections of the authors, it is based on a review...
