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Keywords: Trend spotting
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Journal Articles
Journal of Service Theory and Practice (2015) 25 (1): 10–30.
Published: 12 January 2015
... is to address this call by proposing trend spotting to guide innovation researchers and service managers towards innovations that are more in accordance with emerging consumer needs. Design/methodology/approach – The authors develop, describe, and employ a methodology for trend spotting to derive eight...
