... different engagement valence, especially as only some consumers actively engage in online platforms. The purpose of this paper is to characterize factors that positively and negatively influence consumer engagement and suggest theoretical and managerial implications for the different factors that determine...

... contributing to the discussion of the valence of engagement (Hollebeek and Chen, 2014 ; Juric et al., 2016 ; van Doorn et al., 2010). However, to date, the process underlying the dynamics of how engagement evolves and spreads among multiple actors in the network remains largely...

... an experimental approach, this study therefore seeks to examine the effects of outcome valence upon service perception in the higher education setting where academic services form the core service element. To further extend this inquiry, the purpose of this paper is to explore the carryover effect...