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Public realm design decision making can be complex and variable with unpredictable results. Analysis of decision making, including the principles applied and the role of key players can help clarify ingredients for success. Crucially, assessment of the potential use of public realm space together with seeking various user views is essential. A public realm case study in Newcastle upon Tyne, UK, known as The Blue Carpet is analysed with reference to these factors. Conclusions indicate that employment of a city-wide public realm strategy, based on character analysis and urban design principles is likely to provide a sound basis for decision making. In addition, potential user views must be taken on board and project management requires a strong and consistent coordinator with a holistic remit covering design, use and maintenance.

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