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Argues that there is a close relationship between theories in organisational learning and the research methodologies utilised to verify such theories. Presents an evaluation of two distinct approaches to learning in the light of their methodological differences, strengths and weaknesses. For instance, research based on behavioural learning is generally conducted using the quantitative methodology, while researchers of cognitive learning are more likely to use the qualitative methodology. The former deals largely with the macro aspects of the organisation involving strategic directions, whereas the latter deals with micro practices within organisational or trans‐organisational settings. Most importantly, organisational learning should contribute to perceivable outcomes. Draws the conclusion that case study which embodies quantitative and qualitative methodology is a useful approach to dealing with both the behavioural and cognitive aspects of organisational learning theories.

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