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Journal Articles

IP, limited release and premium consumption: evidence from Generation Z

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Bing Lei, Yue Chang, Wei Liu, Saihua Shi
Journal: Kybernetes
Kybernetes (2025) 54 (10): 5676–5699.
https://doi.org/10.1108/K-11-2023-2385
Published: 29 May 2024
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Journal Articles

The effect mechanism of the celebrity persona on consumers' purchase intention: based on the analysis of the grounded theory

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Bing Lei, Saihua Shi, Wei Liu
Journal: Kybernetes
Kybernetes (2024) 53 (7): 2322–2341.
https://doi.org/10.1108/K-09-2022-1300
Published: 28 March 2023
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