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Wei Liu
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Journal Articles
IP, limited release and premium consumption: evidence from Generation Z
Available to Purchase
Journal:
Kybernetes
Kybernetes (2025) 54 (10): 5676–5699.
Published: 29 May 2024
Journal Articles
Journal Articles
The effect mechanism of the celebrity persona on consumers' purchase intention: based on the analysis of the grounded theory
Available to Purchase
Journal:
Kybernetes
Kybernetes (2024) 53 (7): 2322–2341.
Published: 28 March 2023
Journal Articles
Journal Articles
Corporate social responsibility and access to bank loan: how much and how to give both matter
Available to Purchase
Journal:
Kybernetes
Kybernetes (2021) 50 (9): 2473–2487.
Published: 03 December 2020
