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Keywords: E-commerce live-streaming
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Journal Articles
Journal:
Kybernetes
Kybernetes (2024) 53 (7): 2322–2341.
Published: 28 March 2023
... Limited Licensed re-use rights only Consumer purchase intention E-commerce live-streaming Grounded theory Celebrity persona Personalized persona Professional persona Celebrities possess high attractiveness due to their pretty appearance or unique qualities (Bakhtvar and Piri, 2022...
