...Bing Lei; Yue Chang; Wei Liu; Saihua Shi Purpose The purpose of this study is to investigate the influence of IP (Intellectual Property) on the intention for premium consumption of Generation Z, and to construct a theoretical model of IP on the premium consumption of Generation Z. Based...

...Saman Attiq; Sumia Mumtaz; Amir Zaib Abbasi; Shahid Bashir Purpose The present study aims to examine the impact of social media marketing activities (SMMAs) on the adoption of food waste reduction behavior among Generation Z consumers within the restaurant service industry in Pakistan. The study...

... propensity Trait competitiveness Career choice Personality trait Higher education Graduate entrepreneurship Entrepreneurial skills Entrepreneurial career Developing economies Generation Z Prospective entrepreneurs There was considerable consensus after the emergence of the five-factor model...