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Keywords: Premium consumption
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Journal Articles
Journal:
Kybernetes
Kybernetes (2025) 54 (10): 5676–5699.
Published: 29 May 2024
...Bing Lei; Yue Chang; Wei Liu; Saihua Shi Purpose The purpose of this study is to investigate the influence of IP (Intellectual Property) on the intention for premium consumption of Generation Z, and to construct a theoretical model of IP on the premium consumption of Generation Z. Based...
