Skip to Main Content
Keywords: Self-image congruence
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal: Kybernetes
Kybernetes (2025) 54 (10): 5676–5699.
Published: 29 May 2024
... regression, t-tests, and ANOVA to test the hypotheses. Findings The results of the data analysis show that IP has a significant positive effect on the premium consumption intention of Generation Z, and the limited release strategy positively moderates the effect. Self-image congruence and social...

or Create an Account

Close Modal
Close Modal