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Keywords: Social identification
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Journal Articles
Journal:
Kybernetes
Kybernetes (2025) 54 (10): 5676–5699.
Published: 29 May 2024
... at: liuwei891217@163.com 16 11 2023 20 02 2024 27 03 2024 22 04 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Generation Z IP Premium consumption Limited release Self-image congruence Social identification IP...
Journal Articles
Journal:
Kybernetes
Kybernetes (2013) 42 (8): 1149–1165.
Published: 02 September 2013
... in the context of social networks services (SNS). Design/methodology/approach – The research examines two areas of study: social identification theory and word-of-mouth communication in the virtual environment (eWOM). Based on these theories an explicative model has been proposed applying structural...
