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Purpose

This study aims to determine the effectiveness of a targeted professional development program in enhancing two critical competencies for higher education academics in the digital age: e-learning readiness and digital fluency.

Design/methodology/approach

This study used a pretest–posttest control group model within a quasi-experimental framework with 46 academics. The experimental group (n = 23) participated in a six-week training program, whereas the control group (n = 23) received no intervention. Data were collected using validated scales for e-learning readiness and digital fluency.

Findings

Findings demonstrated that the experimental group experienced considerable gains in both e-learning readiness and digital fluency scores. In contrast, no significant changes were observed in the control group, providing strong evidence of the program’s effectiveness.

Originality/value

Unlike most descriptive studies in the field, this study provides quasi-experimental evidence of program effectiveness regarding professional development interventions. It offers an empirically validated model from a Türkiye higher education context, providing valuable insights for university administrators and policymakers internationally who are facing similar challenges.

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