The Business of Healthcare Innovation (2nd edition)
Article Type: Recent publications From: Leadership in Health Services, Volume 25, Issue 4
Please note these are not reviews of the titles given. They are descriptions of the publication, based on information provided by the publishers.
Edited by Lawton Robert Burns,Cambridge University Press,September 2012,ISBN: 978-1-10760-777-4,
Keywords: Healthcare improvement and innovation, Marketing strategies in healthcare, Business management and healthcare
The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fuelling improvements in healthcare: pharmaceuticals, biotechnology, platform technology,medical devices and information technology.
For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers.
Specific topics include:
market structure and competition;
the economics and rationale of product development;
pricing, sales and marketing;
contract negotiations with buyers;
alliances versus mergers;
business strategies; and
prospects for growth.
Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation’s economy.
Contents include:
“The business of healthcare innovation in the Wharton School curriculum”.
“The pharmaceutical industry: re-booted and re-invigorated”.
“Pharmaceutical strategy and the evolving role of mergers and acquisitions (M&A)”.
“The biotechnology sector – therapeutics”.
“Biotechnology business and revenue models: implications for strategic alliances and capitalization”.
“The medical device sector”.
“The healthcare information technology sector”.
“Healthcare innovation across sectors: convergences and divergences”.
“Index”.
