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Keywords: Case study research
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Journal Articles
Journal:
Leadership in Health Services
Leadersh Health Serv (Bradf Engl) (2012) 25 (2): 123–138.
Published: 27 April 2012
.... © Emerald Group Publishing Limited 2012 Leadership style Cause‐related marketing Market driving approach Innovation stimulators Brand building Case study research Social marketing Emerging markets Vietnam Business planning Health services sector Healthcare is a sector...
