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Keywords: Marketing mix
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Journal Articles
Clinical leadership in UK health care: exploring a marketing perspective
Available to Purchase
Journal:
Leadership in Health Services
Leadersh Health Serv (Bradf Engl) (2008) 21 (3): 158–167.
Published: 18 July 2008
..., although one must take into account differing contexts. National Health Service Relationship marketing Marketing mix Clinical medicine Leadership United Kingdom Clinical leadership is considered by policy makers to be an essential prerequisite in the current health service reforms in the UK...
