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A recent pew internet survey on teens, social media and technology finds that YouTube is the most popular online platform for teens (Anderson and Jiang, 2018). This illustrates a growing trend of both viewing and creation of video in social media apps illustrated by the fact that at least 64 per cent of internet users are watching online videos daily globally with 85 per cent watching in the USA (Statista, 2018). In response to this growing demand for video, many of the major players in social media apps, Facebook, Instagram, Twitter and Snapchat, have been adding...

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