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Kenneth C. Lichtendahl
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Case Studies

Airbus and Boeing: Superjumbo Decisions

Available to Purchase
Samuel E. Bodily, Kenneth C. Lichtendahl, Jr.
Case Provider: Darden Business Publishing Cases
Darden Business Publishing Cases 1–7.
https://doi.org/10.1108/case.darden.2016.000013
Published: 20 January 2017
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Includes: Supplementary data
Case Studies

Kelly Solar

Available to Purchase
Samuel E. Bodily, Marc L. Lipson, Kenneth C. Lichtendahl, Jr.
Case Provider: Darden Business Publishing Cases
Darden Business Publishing Cases 1–3.
https://doi.org/10.1108/case.darden.2016.000175
Published: 20 January 2017
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Case Studies

A/B Testing at Vungle

Available to Purchase
Yael Grushka-Cockayne, Kenneth C. Lichtendahl, Bert De Reyck, Ioannis Fragkos
Case Provider: Darden Business Publishing Cases
Darden Business Publishing Cases 1–7.
https://doi.org/10.1108/case.darden.2021.000065
Published: 13 April 2015
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Includes: Supplementary data
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