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Case Studies

Advertising Experiments at the Ohio Art Company

Available to Purchase
Paul W. Farris, Rajkumar Venkatesan
Case Provider: Darden Business Publishing Cases
Darden Business Publishing Cases 1–12.
https://doi.org/10.1108/case.darden.2016.000012
Published: 20 January 2017
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Includes: Supplementary data
Case Studies

Netflix, Inc.: The Customer Strikes Back

Available to Purchase
Rajkumar Venkatesan, Daniel Shively
Case Provider: Darden Business Publishing Cases
Darden Business Publishing Cases 1–7.
https://doi.org/10.1108/case.darden.2016.000213
Published: 20 January 2017
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Includes: Supplementary data
Case Studies

Cardagin: Local Mobile Rewards

Available to Purchase
Rajkumar Venkatesan, Kelly Ateya, Adam Harr
Case Provider: Darden Business Publishing Cases
Darden Business Publishing Cases 1–14.
https://doi.org/10.1108/case.darden.2016.000058
Published: 20 January 2017
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Includes: Supplementary data
Case Studies

Absolut Vodka: The Spirit of a Brand

Available to Purchase
Rajkumar Venkatesan, Randle D. Raggio, Katherine Noel
Case Provider: Darden Business Publishing Cases
Darden Business Publishing Cases 1–15.
https://doi.org/10.1108/case.darden.2016.000009
Published: 20 January 2017
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Case Studies

Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?

Available to Purchase
Shea Gibbs, Rajkumar Venkatesan
Case Provider: Darden Business Publishing Cases
Darden Business Publishing Cases 1–6.
https://doi.org/10.1108/case.darden.2021.000020
Published: 13 November 2015
View article titled, Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
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Case Studies

Segmentation at Sticks Kebob Shop

Available to Purchase
Rajkumar Venkatesan
Case Provider: Darden Business Publishing Cases
Darden Business Publishing Cases 1–10.
https://doi.org/10.1108/case.darden.2021.000013
Published: 07 March 2014
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Case Studies

Transformation of Marketing at the Ohio Art Company (A)

Available to Purchase
Dustin Moon, Rajkumar Venkatesan, Paul W. Farris
Case Provider: Darden Business Publishing Cases
Darden Business Publishing Cases 1–6.
https://doi.org/10.1108/case.darden.2021.000042
Published: 31 July 2012
View article titled, Transformation of Marketing at the Ohio Art Company (A)
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