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Case Studies
Route 11 Potato Chips
Available to Purchase
Case Provider:
Darden Business Publishing Cases
Darden Business Publishing Cases 1–8.
Published: 20 January 2017
... as actual price and margin information (in a supplemental Excel spreadsheet). America had had a long love affair with the chip. The potato chip had been a delicious treat for over 150 years when it was “invented” in America—at least that's what authorities such as the Snack Food Association (SFA...
Includes: Supplementary data
