Keywords: Pharmaceutical
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Case Studies
Darden Business Publishing Cases 1–9.
Published: 02 September 2016
... awareness for the drug and dramatically increased the price, lifting it from $100 to $600 per two pack in the U.S. In 2016, simmering consumer anger about the high prices of pharmaceutical drugs finally reached a boiling point and a media firestorm ensued. The case challenges students to think about...

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