... a new pricing structure for the fund. The case presents students with the results from a real-world conjoint analysis and requires them to work through the pricing and profit implications of that analysis. This case was prepared by Ronald T. Wilcox, associate professor of Business Administration...

..., mechanical, photocopying, recording, or otherwise-without the permission of the Darden School Foundation. News vendor problem solution extension sol-ex supply chain entrepreneur alliance partnership target markets pricing growth demand and supply marketing/manufacturing interface marketing...

...Sherwood C. Frey, Jr.; Dana R. Clyman Sparta Glass Products has been losing significant market share over the last several quarters in the non-glare-glass market, with a price 10% above the competition. Lowering the price is under consideration. Unfortunately, fully allocated costs...

... and that trimming the line might damage the brand. Route 11 has also taken a price increase recently and management is interested in finding out if there is additional room to raise prices. To analyze these issues in the case, students have access to five years of data on sales by flavor and package size as well...

...Sherwood C. Frey, Jr.; Phil Lederer This case and its companion, “Myerson Industries” (UVA-QA-0299), constitute the materials for a negotiating exercise. The exercise is a distributive-bargaining situation surrounding the negotiation of the price for the construction of a building (some minor...

...Mark E. Parry; Janet Fitzgerald Executives at this Internet-based company evaluate the results of a pricing survey to decide what changes to make, if any, to the annual fee charged for the company’s junk mail elimination services. Founded in 1996, Adios Junk Mail provides comprehensive elimination...

...Gal Raz; Tim Kraft; Allison Elias This case is used in Darden's Supply-Chain Operations elective. The field-based case gives supply-chain educators the ability to teach the newsvendor model with pricing under a capacity constraint using real-life decisions. By 2005, Eastman Chemical Company, based...

...Phillip E. Pfeifer; Greg Mills Greg Mills describes his search for the perfect engagement ring which includes an analysis of the prices of 6,000 diamonds. An engineer, Greg hopes to impress Sarah Staggers by using regression to find an underpriced diamond. Students are asked to either select one...