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Keywords: alliance management
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Case Studies
Fiat and Chrysler: Gaining on Global Automakers?
Available to Purchase
Case Provider:
Darden Business Publishing Cases
Darden Business Publishing Cases 1–20.
Published: 20 January 2017
... the partners have to deal, addresses some of the governance issues, and examines the past merger between Chrysler and Daimler that ended in a failure. The case presents a normative approach to alliance management and conjectures about the success of the Fiat-Chrysler alliance. We address whether Chrysler...
