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Keywords: alliances
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Case Studies
Fiat and Chrysler: Gaining on Global Automakers?
Available to Purchase
Case Provider:
Darden Business Publishing Cases
Darden Business Publishing Cases 1–20.
Published: 20 January 2017
...Robert E. Spekman; Jacki Fritz This case examines the formation of an alliance between Fiat and Chrysler during the height of the financial crisis as a mechanism to save Chrysler from liquidation. The case traces the events leading up to the alliance, discusses the early stage issues with which...
Case Studies
Walden Paddlers
Available to Purchase
Case Provider:
Darden Business Publishing Cases
Darden Business Publishing Cases 1–18.
Published: 20 January 2017
.... The case chronicles the steps he took to be the first in the industry to design and produce an inexpensive, high-performance recreational kayak from recycled plastic materials. Key to Walden Paddlers' $1-million sales in 1995 was the company's ability to forge close alliances with key suppliers...
