... of the highest quality, so please submit any errata to editorial@dardenbusinesspublishing.com . ecommerce technology service technology India analytics service capacity processes service strategy service operations globalization hotel industry Jakayla Michel, a second-year MBA student...

...Anton S. Ovchinnikov This case exposes students to predictive analytics as applied to discrete events with logistic regression. The VP of customer services for a successful start-up wants to proactively identify customers most likely to cancel services or “churn.” He assigns the task to one of his...