... the list had been sorted. Crutchfield's own house list was particularly valuable to selected direct marketers; a significant majority of habitual catalog shoppers were female baby boomers who bought apparel and domestic wares, and most of Crutchfield's customers were men—a group typically more difficult...

... School Foundation. Rev. 8/98. direct marketing regression analysis Technology Tom Klenke, marketing database and analysis specialist at Intuit, had often argued that his firm should take better advantage of its new database capabilities. Klenke saw modeling and testing opportunities...