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Keywords: globalization
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Case Studies
Case Provider:
Darden Business Publishing Cases
Darden Business Publishing Cases 1–18.
Published: 24 April 2024
... drivers. The material unfolds OYO's growth and its solution for making economy hotels discoverable and bookable online. The case raises a series of questions around OYO's business model, its ability to translate across global markets, and growth potential. It has been successfully taught in a second-year...
