...Ronald T. Wilcox This case presents an application of conjoint analysis in a financial services setting. It is best used in a course on marketing research. The decision in the case centers on a fund manager's need to generate additional profit from a mutual fund. To do this, he needs to determine...

..., recording, or otherwise-without the permission of the Darden School Foundation. business ethics ethical issues stakeholder management agriculture developping countries coffee branding marketing Latin America retail Food/Beverage Jo Seidler loved nothing better than a good, strong...

...Paul W. Farris; C. Wilson Since the late 1980s, Progressive Casualty Insurance Company has maintained a strong position in the nonstandard auto-insurance market (auto insurance for high-risk drivers). Progressive’s goals in the 1990s are to expand its insurance coverage to include standard...