...Ronald T. Wilcox This case presents an application of conjoint analysis in a financial services setting. It is best used in a course on marketing research. The decision in the case centers on a fund manager's need to generate additional profit from a mutual fund. To do this, he needs to determine...

... and moved to a growing electronic commerce firm. McFadden, a computer programmer, worked for a major producer of electronic games and software. market analysis marketing research pricing Technology “I don’t think we’re charging as much for our service as we could,” Dan Collins, cofounder...

..., or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation. forecasting marketing research regression analysis statistics uncertainty diversity Retail On the morning of January 17, 1993...

... in a retrieval system, used in a spreadsheet or transmitted in any form or by any means—electronic, mechanical, photocopying, recording or otherwise—without the permission of the Darden School Foundation. advertising research advertising strategy marketing research marketing strategy strategy...