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Keywords: new technology
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Case Studies
Browser Wars: Microsoft Versus Netscape
Available to Purchase
Case Provider:
Darden Business Publishing Cases
Darden Business Publishing Cases 1–7.
Published: 20 January 2017
... new technology management of In order to achieve market leadership in the next two to three years, the Microsoft marketing team considered a combination of three marketing efforts that they labeled collectively as “bundling,” which included giving away the browser free. Anyone could simply...
Case Studies
Evergreen Enhancement
Available to Purchase
Case Provider:
Darden Business Publishing Cases
Darden Business Publishing Cases 1–8.
Published: 20 January 2017
... be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation. business ethics ethical issues stakeholder management new technology...
