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Keywords: promotion
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Case Studies
Nashua Photo
Available to Purchase
Case Provider:
Darden Business Publishing Cases
Darden Business Publishing Cases 1–24.
Published: 20 January 2017
...Phillip E. Pfeifer This case concerns the promotional activities of Nashua Photo, the nation's largest mail-order photofinishing firm. Discount-price mailers (inserted in local newspapers, for example) were used to generate new customers, but also allowed existing customers to pay a lower price...
Includes: Supplementary data
Case Studies
Evergreen Enhancement
Available to Purchase
Case Provider:
Darden Business Publishing Cases
Darden Business Publishing Cases 1–8.
Published: 20 January 2017
...Jared D. Harris; Jenny Mead Richard Alpert, senior partner at Evergreen Investments, must decide which of his two best employees to promote to the position of managing VP. He had initially preferred Charlie Pace over Daniel Faraday, but that decision had become less clear-cut when Alpert...
